Choosing The Best Niche For Your YouTube Channel 

Choosing The Best Niche For Your YouTube Channel 

 Choosing The Best Niche For Your YouTube Channel 

You are a singer, have a great voice and love to sing. Or you are an ardent photographer and you have made some great videos. Or you are running a successful training venture and want to expand it. Regardless of the reason, you have to think through carefully about finding the right niche in the fiercely competitive YouTube market.

Creating a YouTube channel is not something that can be taken as a passing whim. Dedication, hard work, passion, and creativity are some of the ingredients you need to be successful.

Importance of choosing the right niche

YouTube offers a variety of niches, so be careful in your choice. If you are a country singer, you will want to focus on that. If you make videos on travel and adventures, then you will want to promote travel videos. If you are teaching parents how to handle autistic kids, you will want to widen your audience.

There can be different reasons for you wanting to become a YouTube provider. If you are thinking I can make a living by launching and running a YouTube channel; think again! It might sound easy and exciting, but it's not. Here I'll give you some ideas on what it takes to establish your niche in the YouTube sphere.



To be successful in any sphere of life, you need to be dedicated and totally devoted to your dream. Dreaming of success is easy, but fulfilling it is not. You have to really ask yourself this question 'Do I want to do this all my life?'

If the answer is 'Yes', then don’t think of anything else and devote yourself fulltime to it.



You must be ready to work really hard. Remember the competition in the YouTube world is fierce. It's going to take months, maybe years for you to make a niche. There will be disappointments and as Steve Jobs said 'Life will throw bricks at you, don’t lose faith.'

So be ready to work and work, regardless of the time it takes for each video



Only those people succeed who have a burning passion and keep it alive.

It's absolutely right to have that burning desire to be the best in what you do. By dreaming about it and pursuing it relentlessly, you will succeed in achieving your goal.

If you don't have the passion don't jump in.



Okay, you want to make a mark and are ready to work, no matter what it takes. You might be disappointed to see that there is no demand for what you want to show the world. Don’t lose hope.

Get ready to create your own demand for what you have to offer. You can get some help from Google AdWords Key Planner. Use this very useful tool to get an idea of how many searches are made per month on what you plan to offer. This will give you an idea of the demand for your work.

Another useful tool that you can use is Google Trends to gauge how different trends are faring. Is it seasonal? Is it continuous? Is demand rising? Is it going down?

By looking at the demand for what you plan to sell you can determine the trend. Now you are in a better position to decide how you want to market your product or services.

If the demand is not there, but you think you have a saleable product; plan on creating a new niche.



How tough is it going to be for you to get recognized?

To answer this question, you will need to study the niche you plan to enter.

Is it overcrowded? Is it lean? Is it evenly balanced?

If it's too crowded, making your mark and getting recognized is going to be extremely tough. It's going to be an uphill task to become a successful YouTuber in an overcrowded market. You might want to change your strategy and find a niche that is not swarming with competitors.

Try and find a niche that’s not crowded; is in high demand and has very little competition. You can start by targeting low-competition keywords and build your way up. This will take longer, but don't give up.

Look at what the competitors are offering?

How many people are watching them?

Why do people watch them?

How often do they add new content?

Read the comments that they are getting.

After doing your homework, ask yourself: can I fill the gap?  What I plan to offer does it fulfill the audience’s requirements?

If the answer is 'Yes' then be prepared to enter the YouTube world.

If the answer is 'No', you have two options: seek out another niche where you can succeed or change your strategy.


Timing is important when you plan to start a new venture. To put it simply it would be pointless to try and sell summer clothes at Christmas time. Giving driving lessons in winters is going to get you nowhere.

If it is a continuous market, such as music, cooking, teaching, a hobby then you can get started at any time.

Top YouTube Niches

Currently, the most popular and profitable YouTube niches are 

  • Makeup
  • Gaming
  • Food
  • Yoga
  • Fitness
  • Un-boxing Products
  • Tech Reviews
  • Travel
  • Fashion
  • Sports
  • Digital Marketing
  • Animals
  • Humor
  • Photography
  • Movies
  • How to
  • Nutrition
  • Software
  • Music

Now that you know what the most popular niches are, you have to decide where you can fit in. We recommend that if you are looking to find popular video ideas to get you started in your niche; use a free app like Tube Buddy to help you get going.  It would also be a great idea for you to watch some channels that have been successful. Check out Cassey Ho from Blogilates. She is one of the top fitness YouTuber

Remember, the YouTube channels that make the most money are those that help viewers. They teach new skills, or how to improve skills. In other cases, viewers just want to relax and be entertained. Once viewers and subscribers keep coming back to you, it is because they trust you and they are either being entertained or learning.

Remember becoming a YouTuber might be fairly easy. But the ones who are successful and make money are those who stick around.

So, there you have it! We have told you what it takes to become a YouTube earner. Now it's up to you, if you have the right qualities, go out and succeed. Happy YouTubing. 

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